Yes& Acquires Atlanta B2B Agency Modo Modo in Sector Expansion
Marketing firm Yes& has acquired Modo Modo, a B2B-focused Atlanta agency serving healthcare, fintech, and manufacturing clients.
Yes&, a full-service marketing and communications agency, has acquired Modo Modo, a B2B-specialist firm based in Atlanta, Georgia, according to an announcement dated June 22, 2026. The deal marks a deliberate geographic and capability play for Yes&, which gains both a Southern foothold and a deepened roster of sector expertise.
Modo Modo has built its reputation serving clients across some of the most complex and regulation-sensitive corners of the economy — healthcare, fintech, manufacturing, energy, and technology. Those verticals tend to demand marketing partners with genuine domain fluency, not just creative bandwidth, making the acquisition strategically coherent rather than purely opportunistic.
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For Yes&, absorbing a B2B-focused shop signals an intent to compete more directly for enterprise-level accounts where buyer cycles are long, stakeholder maps are complicated, and brand messaging must carry technical credibility. Atlanta's emergence as a hub for fintech and healthcare innovation makes the geography as meaningful as the talent.
Acquisitions of this kind reflect a broader consolidation trend in the agency world, where mid-sized independents increasingly seek scale to compete with holding-company networks on larger retainers while preserving the agility that differentiates them from those same giants. Whether Yes& can integrate Modo Modo's specialized culture without diluting what made it attractive to clients will be the real test of the deal's value.
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